Nov 22, 2024  
2024-2025 Catalog 
    
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2024-2025 Catalog
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BUSN410 - Marketing

Credits: 2.5

This course examines the role of marketing from the perspective of a marketing manager who needs knowledge of customer/consumer behavior in order to develop, evaluate, and implement effective strategies intended to influence those behaviors to achieve the firm’s objectives. Among the topics covered are: market research and analysis, consumer behavior, marketing strategies, distribution, and pricing. Special emphasis will be given to marketing services of transportation companies. A weekly lab session provides practical exercises.

2 class hours a week
1 laboratory hours a week


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